In BP?s defense, part of their investment for image improvement did go into some social media. According to Reuters news service, BP bought some ads and top search results on Google. The Search Engine Marketing ads were set to intercept people who might run into negativity about the BP brand. This was BP exercising pure damage control.
So what can other businesses come away with from BP?s PR blunders? The first thing most businesses should do, if they haven?t already, is communicate with the public through all the traditional and non-traditional outlets such as television and print and social media sites and services. BP?s handling of this oil spill could have had a complete different outcome in terms of Public Relations had they simply taken advantage of the social media tools available to them.
Internet Marketing, Social Media and the BP Crisis
Source: http://www.giulianogalletta.org/developing-your-small-business-via-pr-social-media
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